Show up first
01We find where your buyers are and go meet them. Real conversations before another campaign.
03Story
The first
employee
problem.
No brand, no list, no budget. One product, and a market that had never heard of us.
The company
A field GTM agency
One city at a time
Why we exist
At Redo I was employee number one. One founder, one product, no demand, and cold email doing what cold email does.
So I stopped writing and started showing up. Found the buyers, sourced the list myself, mapped the buildings they worked in, and stood in front of them with something in hand and a reason to stop.
That became part of the go-to-market motion I helped build at Redo as the company grew to $100M ARR in under three years. I later helped a stealth company launch a brand-new product, setting 50 demos with qualified buyers at a trade show in two days. Those meetings helped the company close $100k+ in initial ARR.
0→1 exists because most companies never make that trade. The channels that are cheap to run are the ones everybody runs. The ones that still work cost a day, a flight and the chance of a no.
We take those. And we bring your team, so the next time you don't need us.
Why the name
Zero to one is the only distance you can't buy.
Everything after one is scaling: more reps, more budget, more channels. The first customer is different. It needs a conversation, a narrow bet and proof the market will pay.
01Principles
Three rules we don't trade.
Sell the room, not the deck
02Qualification happens in the conversation, against criteria signed before we travel. No theatre, no borrowed credibility.
Leave the skill behind
03Your reps come out with us and then run it themselves. If the motion stays ours, we haven't finished the job.
02Who does the work
Operators, not account managers.
The people you meet in the pitch are the people on the route. We keep the agency small on purpose.
Field work is a craft: reading a lobby, opening a stranger, knowing when to leave. You can't outsource that to a sequence or a dashboard.
03Where this comes from
Built in the field, not in an agency.
Experience from before 0→1.
Redo
01Returns software
$100M
ARR in under three years
As Redo's first employee, our founder helped build its go-to-market motion.
Top Tier Roofing Solutions
02Roofing
$300k → $2M
monthly sales
Helped grow monthly sales from $300k to $2M.
Stealth Company Launch
03New product launch
50
qualified demos in two days
Set 50 demos with qualified buyers at a trade show in two days for a brand-new product. Those meetings helped the company close $100k+ in initial ARR.
Next step
Tell us where your buyers are.
Your product. Your buyer. Your market. We'll show you how we'd get in front of them.